A stronger brand and an easier yes: +20% revenue.
For an insurer, trust is the product. Lasaco's brand wasn't earning it fast enough, and the route to buying made it harder still. We fixed both.
- Client
- Lasaco Assurance
- Constraint
- Brand perception and sales friction
- What we built
- Repositioning and a QR-to-sign-up journey
- Result
- +20%
Customers weren't responding the way they should.
Lasaco Assurance had products people needed, but weak brand perception was shaping how customers responded to them. On top of that, the sales journey had too much friction: getting from first awareness to actually signing up for a plan took more steps, and more effort, than most prospects were willing to give.
Two problems feeding each other.
Perception and friction were compounding. A brand that didn't inspire confidence made every extra step in the journey feel riskier, and a difficult journey reinforced the sense that the brand wasn't easy to deal with. Solving one without the other would have left most of the value on the table.
Reposition the brand. Remove the friction.
- Brand repositioning to change how the market saw Lasaco and what it stood for.
- A stronger sales experience so every conversation reinforced the new positioning.
- A simpler acquisition path: scan a QR code, land on a dedicated page and sign up for a plan directly.
The QR route mattered because it met customers in the moment of interest, wherever they saw it, and took them straight to the decision without a detour.
A stronger brand experience and a much easier path to purchase, contributing to a 20% increase in revenue.